Privacy Policy

Our commitment to privacy reflects our dedication to providing you with the same comfort and reliability in data protection that we deliver through our versatile, contemporary fashion pieces.

1. Information We Collect

To provide you with our fashion products and exceptional shopping experience, we collect the following types of information:

Personal Information You Provide:

• Contact Details: Name, email address, shipping address, and phone number when you place orders
• Payment Information: Credit card details (processed securely through our payment partners), billing address
• Account Information: If you create an account, we store your login credentials and preferences
• Communication Records: Messages and inquiries sent to our customer support team
• Sizing Preferences: Information you share about your fit preferences for better recommendations

Information Collected Automatically:

• Device Information: IP address, browser type, device type, and operating system
• Browsing Behavior: Pages you view, products you browse, time spent on site, and referral sources
• Purchase History: Items purchased, sizes selected, and frequency of purchases

2. How We Use Your Information

We use your information to enhance your shopping experience and provide our services:

• Order Fulfillment: Process your purchases, arrange shipping via DHL Express, FedEx Ground, or EMS, and provide tracking information
• Customer Service: Respond to your inquiries about our products, shipping, returns, and sizing
• Personalization: Recommend products that match your style preferences from our collections including AE77 Premium Tops, Bottoms, Dresses, and Accessories
• Marketing Communications: Send you updates about new arrivals, promotions, and style tips (only with your consent)
• Website Improvement: Analyze how customers interact with our site to enhance user experience
• Security: Protect against fraudulent transactions and unauthorized access
• Legal Compliance: Meet our legal obligations and enforce our policies

3. Data Sharing and Disclosure

We respect your privacy and only share your information in the following circumstances:

Service Providers:

• Shipping Partners: DHL Express, FedEx, and EMS to deliver your orders worldwide (excluding most Asian countries and selected remote locations)
• Payment Processors: Secure payment partners for Visa, MasterCard, JCB, and PayPal transactions
• IT Services: Companies that help us maintain our website and customer database

Legal Requirements:

We may disclose information when required by law, court order, or governmental regulations.

Business Transfers:

In the event of a merger, acquisition, or sale of assets, customer information may be transferred to the new entity.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As a global retailer shipping worldwide (with some restrictions), your information may be transferred to and processed in countries outside your residence, including the United States where our headquarters are located. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

International customers may be responsible for customs duties or import taxes depending on their country’s regulations, but we protect your data with the same care we extend to all our customers globally.

5. Data Storage and Security

We implement comprehensive security measures to protect your information:

• Encryption: Industry-standard SSL encryption for all data transmissions
• Secure Storage: Protected servers with limited access controls
• Payment Security: We do not store complete credit card information on our servers
• Data Retention: We retain personal information only as long as necessary for business purposes or as required by law
• Regular Audits: Ongoing security assessments to maintain protection standards

6. Your Rights and Choices

You have control over your personal information:

• Access and Correction: You can review and update your account information at any time
• Marketing Preferences: Opt-out of marketing communications by using the unsubscribe link in our emails
• Account Deletion: Request deletion of your account by contacting our customer support
• Data Portability: Request a copy of your personal data in a structured format
• Restrict Processing: Object to certain uses of your personal information

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

Types of Cookies We Use:

• Essential Cookies: Required for basic site functionality, such as adding items to your cart
• Preference Cookies: Remember your language, currency, and sizing preferences
• Analytics Cookies: Help us understand how customers use our site to improve our services
• Marketing Cookies: Used to show you relevant ads for our products on other websites

Your Cookie Choices:

You can control cookie settings through your browser. However, disabling certain cookies may affect your ability to use some features of our website.

We may also use web beacons, pixels, and other tracking technologies to monitor email open rates and website traffic patterns.

8. Children’s Privacy

Our website is not directed at children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy periodically.

10. Contact Us

Our customer support team is available to assist with any privacy-related concerns, just as we’re here to help with your fashion questions and order inquiries.

Thank you for trusting American Eagle Online Shop with your style needs and your personal information. We’re committed to protecting your privacy while delivering fashion that blends everyday wearability with contemporary style.